The Summer’s Most Stylish Beach Club Takeovers

Across the Mediterranean, leading fashion brands are transforming beach clubs, resorts and waterfront destinations into immersive experiences that blend hospitality, design and lifestyle.

Gucci at La Rose des Vents, Monte Carlo, Monaco
Gucci brings its distinctive Italian flair to the iconic La Rose des Vents, reimagining the beach club with bespoke décor, exclusive accessories and curated dining experiences. Until October, guests can expect branded cabanas, collectable pieces and a sophisticated atmosphere overlooking the Mediterranean.

Burberry at Hôtel Belle Rives, Juan-les-Pins, France
The British house takes over the legendary Hôtel Belle Rives, updating beachfront spaces with its signature check to create a refined seaside concept inspired by the property’s heritage. Branded experiences such as waterskiing can be enjoyed until the end of September.

Jacquemus at Monte-Carlo Beach, Monaco
Few designers understand the Mediterranean aesthetic quite like Simon Porte Jacquemus. His collaboration with Monte-Carlo Beach transforms the iconic property into a sun-drenched expression of French coastal chic, featuring exclusive design touches, bespoke furnishings and a distinctly modern Riviera mood.

Jacquemus at Mandarin Oriental Bodrum, Turkey
Continuing its expansion into experiential luxury, Jacquemus brings its playful sophistication to the Turkish Riviera. The partnership introduces exclusive beachside experiences and custom-designed spaces that complement the resort’s contemporary architecture and spectacular coastal setting. The result is an effortlessly stylish destination for the international jet set.

Dior at Il Riccio, Capri, Italy
Perched above the sea beside Capri’s famous Blue Grotto, Il Riccio provides the perfect backdrop for Dior’s latest Mediterranean takeover. Elegant design interventions, exclusive retail experiences and refined details elevate an already exceptional dining destination.

Missoni Beach Club at OKU Ibiza, Spain
Missoni’s instantly recognisable patterns bring colour and energy to OKU Ibiza’s stylish beach club environment. The collaboration transforms poolside lounging into a design-led experience featuring vibrant aesthetics, curated events and a distinctly modern Mediterranean atmosphere.